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Influencer Marketing Manager

Sector: Fashion & Apparel

Main Duties and Responsibilities:

  • Develop and implement strategies for acquiring influencers that align with brand aesthetics and values.
  • Craft unique outbound communication to engage, onboard, and grow influencers on the Savana platform.
  • Actively schedule and lead calls with potential influencers, building relationships to convert them into brand ambassadors.
  • Maintain ongoing, proactive communication to nurture influencer relationships and address their needs.
  • Guide influencers through the onboarding journey, providing clear information about brand guidelines and expectations.
  • Conduct coaching sessions to help influencers optimize their profiles, content, and earning potential.
  • Ensure a seamless transition between influencer onboarding and account management, enhancing retention and engagement.
  • Collaborate with the Campaigns team to develop and execute influencer marketing campaigns that align with business objectives.
  • Regularly recommend influencers for brand campaigns, ensuring alignment with target audiences and campaign goals.
  • Oversee influencer deliverables and performance, monitoring KPIs to evaluate campaign success and optimize future strategies.
  • Manage KOL groups and assist in identifying new business development opportunities for KOLs.
  • Build and strengthen partnerships with influencers, aligning collaborations with brand growth objectives.
  • Conduct competitive research on influencer marketing trends, platforms, and emerging creators.
  • Stay updated on industry trends to keep the brand at the forefront of influencer marketing innovation.
  • Share insights and recommendations internally to inform strategy and enhance campaign effectiveness.
  • Track and report on influencer campaign performance, including engagement, reach, conversions, and ROI.
  • Use data-driven insights to optimize future influencer partnerships and identify areas for improvement.
  • Meet and exceed monthly and quarterly sales targets tied to influencer marketing goals.
  • Serve as the primary point of contact for influencer inquiries, troubleshooting any issues and escalating as necessary.
  • Build a supportive influencer community, promoting brand loyalty and long-term collaboration.

Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 2+ years of experience in influencer marketing, social media management, or a related role.
  • Strong understanding of influencer marketing platforms and tools, including performance tracking.
  • Excellent communication and interpersonal skills, with a knack for building relationships.
  • Proven ability to create and manage influencer campaigns, achieving measurable results.
  • Analytical mindset with experience in data analysis and performance reporting.
  • Experience managing influencer programs and building brand communities.
  • Knowledge of KOL management and partnership development.
  • Familiarity with social media content creation and digital marketing trends.
  • Be a core member of a cross-border business team with high impact and visibility.
  • Access to innovative solutions and direct mentorship from leadership.
  • Opportunity to grow into a role with significant entrepreneurial and strategic value.
  • Competitive salary and professional development opportunities and access to industry events.
  • A creative and collaborative work environment with a high-growth global brand.

Working Conditions:

Office- Based, 5 days/week, 8 hours/day.
Only Qualified Candidates will be contacted.
Location: Erbil
Sector: Fashion & Apparel
Job Code: emp278
Employment Duration: Full Time
Deadline: 14/12/2024

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